Marketing Psychology
Three tactics to help you sell to Gen X
One month ago, we talked about tactics to reach Gen Z, so we saw it fitting to also tackle other generations, with next on our list being the often-forgotten Gen X. We did not forget about them. Here’s how to get them to buy. 1) Run promotions and offer discounts
Tactics to increase your product credibility and sales
Today, we’re diving into some marketing psychology and we’ll show you three tactics backed by psychological concepts that can help increase your product credibility and sales. You might want to bookmark this newsletter for any future “product credibility” talks you have as a marketer – it’s a good one, we promise! 1) Display the mild…
Three tactics to create strong cart recovery emails.
We analyzed close to a thousand emails from different e-commerce brands, including hundreds of cart recovery emails. Here are some of the most common tactics that you should consider using in your own recovery flows. 1) Incentivize with discounts and an expiration date