News
Creating qualified audiences in Google Analytics 4 just got easier, but trusting Google got harder
Good news if you’ve been wanting to use Google Analytics 4 (GA4) to create more customized experiences, more easily… There’s a better way: You can now add qualified users to your audiences without them ever having to visit your website. Which means you should find it easier to customize content, messaging, and experiences based on…
New tools for YouTube, Amazon’s AI audiobooks are getting mixed reviews, and a small Opera update
Making videos and need some content ideas? YouTube’s new AI tool generates content inspiration based on related videos, and also gives you pointers on popular themes. You can even download a full content outline. Wow. But don’t get lazy with your hooks: YouTube’s ”Jump Ahead” tool will become available to all Premium subscribers starting June…
You can run ads directly to a third-party marketplace, and there’s big market potential in Latin America
Don’t have a website or Google Merchant Center account? No worries: Google just announced Performance Max for Marketplaces, and you don’t need either Merchant Center or Performance Max to use it. Simply connect your Google Ads account to the marketplace, and you can start running campaigns that send shoppers to your products. How streamlined. This…