Data Stories
Should you advertise on Pinterest in 2024?
Pinterest recently shared Q1 numbers. And news are positive: a growing user base, revenue, and even stock price. With that in mind, we began to wonder… should we start pinning some hopes on Pinterest ads this year? Well, that’s what we’ll try to find out in this Data Story. Pinterest users keep growing “We are…
Video Game Ads: How are they faring in 2024?
There’s an engaged audience and then there are gamers. Whether you’re a casual Candy Crush enjoyer, a competitive e-sportist, or enjoy a casual, epic, single-player saga it doesn’t matter. You’re equally immersed in the game. Gamers are focused, attentive, and prone to emotional decision-making. Which should—in theory at least—make video games a great platform to…
Are online users turning to AI for search and shopping?
Here’s a question for you: Have you ever asked an AI chatbot such as ChatGPT a question before you’ve googled it? If the answer is yes, you’re definitely not alone. And with online users worldwide gaining access to ever-improving generative AI tools, it’s natural for the murmurs about AI “taking over traditional search engines” to…