Mastery
Three tactics to help your brand appeal to Gen Z
You might still consider Gen Z the “youngsters” but they are now young adults who will only get more and more purchasing power. They might not have the wealth that Boomers have, but they are still relevant, and if you want Gen Z to buy from you, here are three tactics that will help you….
Three proven tactics to improve your open rates and increase sales
How many times have you heard that stat that for every $1 spent on email marketing, you make back somewhere between $30 and $50? While the way that stat is calculated could use more scrutiny, it has a seed of truth. Email is awesome. Heck, you’re reading this newsletter in your inbox, right? So the…
A must-use tactic to avoid your email sender being spoofed
Now that Gmail introduced its new sending requirements, more people have been forced to implement some extra steps to improve their deliverability but here’s the kicker: It’s still not the full way to avoid people spoofing your domain. First off, Gmail and Yahoo requirements apply to Gmail and Yahoo only for now. Next, the main…