The future of the Privacy Sandbox is pretty bleak
The problem: Google’s Privacy Sandbox will make advertising more difficult and “throttle” the ability of smaller businesses and brands to compete, according to IAB Tech Lab. Yes, Privacy Sandbox is intended to create privacy standards without compromise. But after testing Privacy Sandbox, Criteo, an advertising company, warned that removing third-party cookies today would cause a…
New ad placement controls, and upcoming Google Analytics 4 updates
Your brand is nothing without an audience. So make sure you’re reaching them: Google just made it a little easier to reach your target audience with new query match tools that give you more control over your ads, namely: Brand inclusions. Choose which brands your ads should appear alongside—but only in broad match campaigns. Brand…
Advertisers are getting credits for bad leads, and a better way to track views across channels
It’s not often you get something for nothing. So take advantage: Google plans to compensate you for low-quality leads when using Local Service Ads (LSAs). In July, its machine learning tools will automatically review leads and weed out invalid ones, and give you credit for invalid leads within a 30-day window. Yep, that means no…