If you’ve ever been pondering over a purchase, you may have turned to Reddit to get some more… truthful reviews.
The lowdown: Reddit says people are using it to get advice on what to buy as other areas of the internet are filled with AI-generated and paid endorsements.
To give you some stats: 66% of beauty talk happens at the discovery phase of the purchase cycle, while tech recommendations happen during the decision stage.
What’s more, it looks like Redditors are looking to hear from brands directly. Interesting…
So what does that mean for marketers? Not only can Reddit be a great social listening tool, but it’s also a platform ready and waiting for you to provide genuine insight into your product or service.
Something to consider?
