If you’re a larger advertiser, it might be time to get better acquainted with Mickey Mouse.
There’s more room for you: Disney is expanding its streaming ad space to companies spending between $30M and $300M.
How? By connecting its ad system—BridgeID—with other popular systems like Yahoo’s ConnectID.
Apparently Disney’s identifier can target ads more accurately without the use of cookies.
Of course, if you do decide to use this feature, you have to wear a pair of Mickey ears.
Just kidding. Though it would make it more fun…
No more CTA testing: Meta is removing this dynamic creative feature, which means you can no longer test CTA buttons.
It’s being replaced by Meta’s “flexible ad format,” which still lets you test up to 10 creatives, five text options, five headlines, and five descriptions.
But you’ll have to test CTAs another way. Most likely through A/B testing.
Why is it gone? There’s no official explanation for why Meta decided to remove the CTA testing option, but we can always hope it’ll be added to the flexible ad format later.
Can you please stop making our lives harder, Meta?
