The 30% ad fee is here, but there’s a way to avoid it

Remember seeing those back-to-school commercials as a kid and feeling an acute sense of dread? TikTok can heal those wounds: The platform released a Back to School campaign guide detailing key dates, popular product categories, effective brand building, and more. Could be handy if you’re targeting parents. And if you’re targeting Gen Z in Asia,…

The problem: Google’s Privacy Sandbox will make advertising more difficult and “throttle” the ability of smaller businesses and brands to compete, according to IAB Tech Lab. Yes, Privacy Sandbox is intended to create privacy standards without compromise. But after testing Privacy Sandbox, Criteo, an advertising company, warned that removing third-party cookies today would cause a…

Hating skinny jeans isn’t the only thing uniting Gen Z… According to YouTube’s Culture and Trends Report, 65% of Gen Z respondents identify as video content creators. Also, 80% of respondents use YouTube to watch content about the person or thing they’re self-proclaimed fans of. In other words, Gen Z actively creates and consumes video…