Data Stories
Video Game Ads: How are they faring in 2024?
There’s an engaged audience and then there are gamers. Whether you’re a casual Candy Crush enjoyer, a competitive e-sportist, or enjoy a casual, epic, single-player saga it doesn’t matter. You’re equally immersed in the game. Gamers are focused, attentive, and prone to emotional decision-making. Which should—in theory at least—make video games a great platform to…
Are online users turning to AI for search and shopping?
Here’s a question for you: Have you ever asked an AI chatbot such as ChatGPT a question before you’ve googled it? If the answer is yes, you’re definitely not alone. And with online users worldwide gaining access to ever-improving generative AI tools, it’s natural for the murmurs about AI “taking over traditional search engines” to…
Gen X Spending Habits In 2024
They aren’t actually X-Men. But if they’d have a superpower—it would be spending power. Why? Because the next few years seem to be Gen X’s time to shine, as the wealth distribution slowly spills down from older generations, particularly the “silent” one. With most online consumer data focusing on millennials and Gen Z—them being more…