News
TikTok Shop’s user growth is… impressive
Guess how many sellers are now using TikTok Shop. Just guess. Sorry, how many? Since it rolled out in 2023, TikTok Shop officially has gained 15M sellers worldwide, and 500,000 in the US alone. Whoa. Something’s clearly working. The platform’s e-commerce structure must be appealing if so many have signed up. And on the consumer…
Instagram is changing its algorithm to help the little guy
Are the tables turning? Maybe… Instagram is planning to change its algorithm so that smaller creators get more reach. Users have been criticizing the platform for some time now, claiming their posts have been negatively impacted by the algorithm. So, what’s changing, exactly? Here’s what Instagram has shared so far: If multiple pieces of identical…
TikTok will win in court or go away forever, Snap announces new user counts and revenues
We mentioned this at the end of last week, but… In case you missed it, TikTok has no intention to sell. So if the bill goes to court and loses, marketers in the US will have to kiss it goodbye in about a year. Once again, if it’s your main platform, it might be a…