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Links don’t matter that much anymore, and Google’s already enforcing its site reputation abuse policy

Two reminders from Google today…

It’s not about the links: Google has said—again—that links aren’t as important as they used to be.

To be exact, Google’s Gary Illyes said the company needs “very few links to rank pages,” and implied that this will continue to be the case.

Of course, Google makes lots of statements like this, so… use your best judgment.

Don’t link to spammy sites: Also, on May 5, Google will be labeling sites that host “low-value, third-party content” as spam and treating them accordingly.

At least, that was the plan. But it seems Google has started enforcing this policy already…

Forbes blocked its coupon section using x-robots-tag: noindex directive because Google had deindexed its coupon pages, dropping visibility.

If you happen to link to any affiliate sites or third-party sources, you may review them and block any low-quality content now… or Google might do it for you.

Continue Your Journey

TikTok will win in court or go away forever, Snap announces new user counts and revenues

29. April 2024
2 min read

We mentioned this at the end of last week, but… In case you missed it, TikTok has no intention to sell. So if the bill goes to court and loses, marketers in the US will have to kiss it goodbye in about a year. Once again, if it’s your main platform, it might be a…

Advertising is hot again, and Digital TV is taking the lead

29. April 2024
1 min read

Earnings season has had its curtain call. What are the takeaways? The ad market is coming back: Google and Microsoft are doing well. Google Ad revenue was up 13% and Microsoft Advertising revenue was up 12% from last year. Meta, Snap, and Alphabet also had flourishing quarters, growing 27%, 21%, and 13% respectively. After the…

Marketers aren’t too worried about the TikTok ban, and Threads announces fresh user data

26. April 2024
1 min read

If there’s one thing marketers are great at, it’s adapting to change. … Which is a handy skill to have now that TikTok is one step closer to being banned. But as it turns out, some marketers aren’t that bothered, saying if TikTok disappears, they’ll just funnel their budget back into Meta and Google. Some…