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Just in: Spotify’s Q1 reports

Seems Spotify had a pretty good quarter…

The platform’s monthly active users (MAU) grew 19% year over year (YoY).

When you put that into numbers, it comes to 615M MAU. That’s a lot of music fans.

Spotify runs self-serve ads, which means if you want to get your ads in front of a chunk of those 615M people, you can easily get yourself set up.

We’ve mentioned before that audio is becoming a more popular media for consumers.

And since Spotify’s growing, perhaps getting your ads there is worth a test…

We’ll let you decide.

Continue Your Journey

TikTok plans to start labeling OpenAI’s content, Instagram is better at getting customers, and more

10. May 2024
2 min read

Did every platform have major deadlines or something? Because there’s a lot of news today… It was just a matter of time: TikTok is going to start labeling AI content generated by external platforms like OpenAI. Currently, it only labels content made inside the app. Also, if realistic AI is posted but not labeled, the…

Disney and Walmart are teaming up, there’s a new TV shopping channel, and more

10. May 2024
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Is this a greater team-up than Wolverine and Deadpool? Maybe not, but it is kind of cool: Disney and Walmart are uniting to combine their data to help advertisers. How it will work: Let’s say a customer buys something from Walmart. Disney will analyze what they’re watching on Disney+ so you can better understand their…

Generative AI is taking over Meta’s ad campaign creation tools

9. May 2024
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Ad creation just keeps getting easier and easier… hopefully for the better. So what’s new? Meta is testing a new set of generative AI tools, namely: Image generation. Creates full image variations, ratio adjustments, and text overlay. Text generation. Creates variations of headlines and copy to reflect brand voice. You should find these tools under…