Change is hard. But if you haven’t migrated to Google Analytics 4 yet…
You need to get on that: On July 1, Universal Analytics (UA) is getting shut down.
Historical UA bidding, audience, and conversion data will vanish, publisher integrations will stop, and UA 360 contract holders won’t be able to create UA properties, among other things.
What to do before July 1: Export your data, configure a Google Analytics 4 property, and migrate your Google Ads links. But wait, before you do that…
Check this out: A new analysis of 260k SERPs reveals how Google evaluates content based on its March core update.
And it turns out topic authority is the largest on-page ranking factor.
Also, related keywords and phrases significantly impact ranking, and missing common keywords drops your site down the SERPs.
Not only that, website speed and user experience have since become more important.
And depending on your industry, more comprehensive coverage can lift your rankings, too.
The bottom line: Ensuring you have topical authority with fleshed-out pages that run quickly will go a long way in keeping your site and traffic healthy.
You can read more info about this here.
