It’s not often you get something for nothing.
So take advantage: Google plans to compensate you for low-quality leads when using Local Service Ads (LSAs).
In July, its machine learning tools will automatically review leads and weed out invalid ones, and give you credit for invalid leads within a 30-day window.
Yep, that means no more manual disputes. You just got more time back—and hopefully better lead quality. Double thumbs up if you’re working with a tight budget.
Unless… you’re in the healthcare industry or advertise in Europe, the Middle East, or Africa. Bummer.
Don’t double count: Google is also launching Cross-Media Reach Management.
If someone watches your video on YouTube and TV, you don’t want to count them twice. This tool ensures you won’t.
By identifying unique viewers, Cross-Media Reach Management tracks how effective your content is on different platforms and should help you make more informed decisions.
You’ll find the new tool under the Measurement menu in Google Ads. Select Cross-Media Reach and enter your settings, campaigns, and filters.
Also, two more quick things:
- The Digital Video Only report—which measures reach and frequency metrics—is now available to everyone.
- The Digital Video Only report that includes Traditional TV is limited to select countries, and uses third-party data sources.
A couple of handy tools indeed.
